About Us
Our identity is rooted in the conviction that silence is rarely a catalyst for change. Inspired by the words spoken by the late John Lewis, we honour his storied call through our own practice of innovation, collective progress, and bold imagination: "Get in good trouble, necessary trouble." To us, trouble is not a disruption, but a deliberate act of creation — a refusal to accept the world as it is for the sake of what it could be. We believe that meaningful change is born when we are brave enough to ask the uncomfortable questions and loud enough to make the answers unavoidable.
Good Trouble is an action-oriented consultancy and multidisciplinary studio where high-quality craft meets purposeful strategy. We unearth authentic human experiences across the past, present, and future to translate complex information into undeniable narratives and definitive action. From documentary filmmaking and civic tech to digital impact campaigns, our work is engineered to strengthen our partners' strategies — equipping them with the tools they need to dismantle outdated systems, uplift the communities they serve, and forge real-world solutions.
Founded and led by Pulitzer Center and One World Media fellow Nicholas Yap, an award-winning investigative journalist and documentary filmmaker, the studio was built to deliver urgent, tangible change at a time when it is needed most. We know that high-stakes storytelling must move beyond a single voice, combining technical precision with a global perspective to drive systemic shifts. By connecting grassroots advocacy with high-level diplomatic communication, we position our partners to instigate the exact kind of friction required for true progress.
We bring this mission to life through a diverse range of local and regional projects, distilling intricate issues into clear, actionable narratives. We work alongside our clients as dedicated collaborators, joining forces to craft their pivotal productions, campaigns, and solutions. We have successfully delivered this work with Asia Pacific Refugee Rights Network (APRRN), International Drug Policy Consortium (IDPC), Centre for Independent Journalism (CIJ Malaysia), Amnesty International Malaysia, KRYSS Network, Flux28, Migration For Development & Equality (MIDEQ), and Monash University Malaysia.